- Joined
- Feb 7, 2005
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Hi there fellow forumers! It has been awhile since my last post here in this virtual community. A lot has changed since. Kudos to all. Some of you would still remember me, and to those who are new (and not so new) to the forum, welcome. I have been meaning to post this here for sometime now but got distracted with work as usual. The post below is somewhat of an opinion feeler. From the title, let me just try to explain a little bit on what the word 'wagged' means. Please read the following excerpt and I will try to explain... "...(for serious brands or labels) there is a tightly defined hierarchy of who is desirable and who is not, and the WAGs almost uniformly fall into the latter category. Just as an outfit or an It-bag sported by Kate Moss or Sienna Miller is an almost guaranteed sell-out, being WAGGED can damage the brand's desirability..." From the above: there are some brands that prefers their products being associated with celebs thus the neumerous endorsements egs. Tiger Woods with Nike golf etc. etc. Got my drift so far? But sometimes this does not work as there are instances when the product is seen worn/carried/used/driven by someone who is not popular or worse, hated by the public in general. When this happens, sales for a particular product/brand declines (or potential sales are somewhat curtailed - sales of Merc in Japan maybe?). This theory goes well if the product is of mass production but not so for high exclusivity or limited production items. OK enough about the explaination of WAGGED! By this time, you may be wondering where am I going with this post. So here goes. I am a watch nut, watch here means wristwatches. Machanicals only and not those powered by batteries/kenetic energy etc. and there are only a few brands that I aspire to have in my collection (a particular brand with a crown is NOT one of them, fortunately). Fast forward... having read our local (Malaysian) newspapers and tabloids in recent days, KLites will witness a wedding ceremony like no other next week! The bride a celeb in her own right and the groom, a celeb by association? Now where am I going with this? OK, did you know/notice/read that part of the dowry (hantaran in bahasa Melayu) for the groom is a watch - not an ordinary watch mind you! An RM-005 in pink-gold by Richard Mille (RM). Many would not know of this watch's existance, till now that is. By the time you read this post, a gazillion of Malaysians would have known! Thus, my dismay of a brand's exclusivity being jaded. Would every Tom, Dick and Harry be sporting an RM now?!!! Dont think so, as this watch commands a very deep war chest. An entry level RM would easly set you back at the very least about 100k. Would you get someting like this (a rip-off) at Petaling Street? Maybe in a few months time, thanks to the local hooplas! As an anology to the above: Try imaging the 3 series being turned into public cabs in Malaysia! Yuck. Yuck. Yuck. Would you ever want to own one then? And if you do drive one, would you consider selling it off asap?!!! So my question here, ladies and gents of the flora is... How do you feel? How would you react? What would you do? When the object of your desire is somehow 'tainted'. When it loses its seduction of exclusiveness... I do not know how many of you out there would care to read the above, let alone to post a reply. But if you do, please feel free to reply as you would if this happenes to you. My thanks to all and hope to have some feedback. The BlackCat is back!