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Message: <blockquote data-quote="Schwepps" data-source="post: 159804" data-attributes="member: 3592">Your comments are spot on KL2DC! I think the 320 should be positioned to appeal to the general hoi polloi, but the 325 should be positioned for the enthusiasts. I know that the 325 is considered merely a base model in Europe and the US, but in Malaysia, the tax and other structures do not favour the 330 as the enthusiast's model.This is what I mean by more intelligent marketing. AB should think more and ask their market more, and not just go by the reputation of the 3. The marketing of the 3 has not been good from the last 2 years of the E46 till now, and the evidence is ample in the lack of trade-ups to the E90. I only manage to spot one on the road every few days! How many threads in this forum are E90?If they're not careful, they'll miss the window to capture share before the W204 is launched. C&C were also getting complacent until they were seriously threatened by BMW. Now they've spruced up their act and I tell you they're really good now. They're already openly telling existing customers about the W204. They're not going to flog the W203 to death like BMW did with the E46 and create a trade-in value problem.BMW has a new S&M manager here now from the homeland and I hope he's more astute. I also hope he's reading this forum/thread (as he should) I'm tired of MBs and have gotten MB ownership out of my blood. I want a 325i for my fun car, but I'm just not pushed to get one with the current packages AB is putting out. So disappointing :-(</blockquote>

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