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Message: <blockquote data-quote="KL2DC" data-source="post: 159796" data-attributes="member: 3452">Schwepps...appreciate and enjoyed your counterpoints. I hear what your are saying about AB's approach to the e90 325 offering. Basically, you'd want a little more differentiation in equipment over the 4cyl 320i SE. Maybe you're right...I can see AB packaging their top dog 325i with the sports package (suspension, rims, steering wheel and seats) for a little more edge in the marketplace.  But I think its a little more complicated than that. As is the mission of the e90 (as BMW's true bread and butter model), the car was made to appeal to the general hoi polloi (with wode range of tastes, preferences and vehicular requirements) which unfortunately (in this case) means taking the compromised (or balanced) middle road. I think that is what dictated the equipment mix on the CKD e90.  Although if sales figures support it and if a group of enthusiasts lobby for it, AB could just very easily offer a dedicated Sport model as they did with the e60 525i Sport. I envision such model to have the abovementioned sport package bits plus perhaps the tasty m-tech bodykit *drool* Now that would be very awesome.</blockquote>