BMW Drops UDM Slogan - Sad Day For All
- Thread starter KL2DC
- Start date
-
Click here to become an Official Member of BMW Club Malaysia Download Form
mikeymonty
Club Guest
- Joined
- Jun 27, 2006
- Messages
- 92
- Points
- 0
Performance Werkz
Club Guest
- Joined
- Jan 8, 2005
- Messages
- 85
- Points
- 0
i nearly sold my car because of the ultimate gay tag line.
metalrizca
Club Guest
- Joined
- Jul 21, 2006
- Messages
- 333
- Points
- 0
Performance Werkz said:
hoh..
takkan sampai begitu sekali..?
he he..
metalrizca
Club Guest
- Joined
- Jul 21, 2006
- Messages
- 333
- Points
- 0
done..
he he..
30 signatures total..
guess, need more..
he he..
30 signatures total..
guess, need more..
mikeymonty
Club Guest
- Joined
- Jun 27, 2006
- Messages
- 92
- Points
- 0
UDM is here to stay!
Hey don't worry guys, here is a snippet from http://blogs.cars.com/kickingtires/bmw/ ....
On Monday we posted about an AdvertisingAge story that reported BMW would replace its “The Ultimate Driving Machine” slogan with “A Company of Ideas.” We were astonished that BMW would give up one of the best automotive lines of all time. And so was BMW. It seems the story in AdvertisingAge — the bible for the advertising industry — was just plain wrong.
“BMW has no intention of dropping, altering or in any way moving away from that great line,” says Eric Webber, a spokesman for ad agency GSD&M, the company responsible for BMW's new “A Company of Ideas” campaign.
In fact, when you look at the “Company of Ideas” print ads, the “The Ultimate Driving Machine” slogan is clearly present. Webber says the new campaign is a positioning statement for the company and not meant as a slogan replacement for “The Ultimate Driving Machine.”
Well, thank goodness. Unfortunately, our knowledge of similar flubs at other automakers in the past had us believing the erroneous AdAge story, as did many other media outlets. Hopefully we’ve cleared it up.
Hey don't worry guys, here is a snippet from http://blogs.cars.com/kickingtires/bmw/ ....
On Monday we posted about an AdvertisingAge story that reported BMW would replace its “The Ultimate Driving Machine” slogan with “A Company of Ideas.” We were astonished that BMW would give up one of the best automotive lines of all time. And so was BMW. It seems the story in AdvertisingAge — the bible for the advertising industry — was just plain wrong.
“BMW has no intention of dropping, altering or in any way moving away from that great line,” says Eric Webber, a spokesman for ad agency GSD&M, the company responsible for BMW's new “A Company of Ideas” campaign.
In fact, when you look at the “Company of Ideas” print ads, the “The Ultimate Driving Machine” slogan is clearly present. Webber says the new campaign is a positioning statement for the company and not meant as a slogan replacement for “The Ultimate Driving Machine.”
Well, thank goodness. Unfortunately, our knowledge of similar flubs at other automakers in the past had us believing the erroneous AdAge story, as did many other media outlets. Hopefully we’ve cleared it up.
bimmerdude
Club Guest
- Joined
- May 12, 2008
- Messages
- 776
- Points
- 18
i've always liked the classic line from mercedes when i was in ad school: "Built for the human race." or was it Nissan ? as for bmw now veering towards luxury, isnt that the other german car territory??
geeeezzzz..and i tot only our bodowi gomen make stupid mistakes...
geeeezzzz..and i tot only our bodowi gomen make stupid mistakes...
