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<blockquote data-quote="Schwepps" data-source="post: 322210" data-attributes="member: 3592">No, it isn&#039;t bro!<img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite1" alt=":)" title="Smile&nbsp; &nbsp; :)" loading="lazy" data-shortname=":)" /> But as I said, I don&#039;t look at it purely from the point of view of the extra kms. It&#039;s a consumer decision, just like choosing a 3-series instead of a Camry is not based on cost-benefit, but on other emotional factors:The extra km gives me the feeling that I&#039;m contributing to oil conservation (which may not actually be true) There&#039;s an element of kiasuness as it&#039;s definitely a premium grade that our refineries are not geared to produce. There&#039;s a bit of belief that the &#039;detergent&#039; additives are better, so that also gives a &#039;feel good&#039;. And because I can feel a power difference in the Myvi and 4WD, although I can&#039;t feel it in the E90, it must be there too! It&#039;s a combination of these feel goods, but what I know for sure is that it&#039;s not because of the branding connection to F1 and Ferrari, which is just marketing BS to me. <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite11" alt=":rolleyes:" title="Roll Eyes&nbsp; &nbsp; :rolleyes:" loading="lazy" data-shortname=":rolleyes:" /></blockquote>

[QUOTE="Schwepps, post: 322210, member: 3592"] No, it isn't bro!:) But as I said, I don't look at it purely from the point of view of the extra kms. It's a consumer decision, just like choosing a 3-series instead of a Camry is not based on cost-benefit, but on other emotional factors: The extra km gives me the feeling that I'm contributing to oil conservation (which may not actually be true) There's an element of kiasuness as it's definitely a premium grade that our refineries are not geared to produce. There's a bit of belief that the 'detergent' additives are better, so that also gives a 'feel good'. And because I can feel a power difference in the Myvi and 4WD, although I can't feel it in the E90, it must be there too! It's a combination of these feel goods, but what I know for sure is that it's not because of the branding connection to F1 and Ferrari, which is just marketing BS to me. :rolleyes: [/QUOTE]

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