Happy to see such competition. Only benefits us as consumers at the end! For now, I think Audi is ahead of BMW in terms of performance of their cars sold here in Malaysia. BMW needs an urgent update in the engine and gearbox department to keep up.
Example:
A4 2.0T Quattro : 0-100 6.5 secs
C250 CGI: 0-100 7.4 secs
E90 325i Sport : 0-100 7.7 secs
So much for the Ultimate Driving Machine...