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Message: <blockquote data-quote="t2ribena" data-source="post: 319519" data-attributes="member: 3847">well if you look at every figure then even a 10% is too much for consumer to 'think' they pay extra...when i say it is by not much i was writing in reply to your comparison of 11k margin vs 4.8k margin that i calculated... one question though, what is a more 'fair' margin for service centre like Ingress & AB should make when they spend millions on the facility itself and backs the product they sell with warranty comparing the the 3rd party service provider? Please remember that they do not make money from volume selling as there is just isn't so many BMW owner out there compares to makes like Toyota or Perodua. So a 35% margin is a margin they think they can survive on and make some profit for the shareholders benefits, then it is their rights, right?. Same goes for your company who needs to make sufficient margin to survive and at the same time make profits for investments and benefiits to its shareholder... I am not advocating to forummer here to buy from AB or Ingress but each business offers their own benefits to customer and it is up to the customer himself/herself to choose if they would like to buy from them or not...</blockquote>