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Petronas Syntium for the Silver Arrows!
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<blockquote data-quote="Schwepps" data-source="post: 397860" data-attributes="member: 3592"><p>Yes agree, very proud of them. :top: Actually fully-synthetic oil is a very small portion of the market. The big mass market chunk is G-III oils, and Petronas now uses our own crude (Tapis?), to refine into G-III in Melaka SP2, to sell under the FL Selenia flag in Europe and RoW. And now, one news photo of Schumey with PETRONAS across his chest is worth a thousand print ads! These are the solid moves of a global Fortune 500 company, not 'for show only' smoke and mirrors, reaching round the head to touch the nose, etc.</p><p></p><p>Petronas acquired well-known Italian blender Selenia for 1Bill Euros in 2007 and this was the news report:</p><p></p><p><em>Petroliam Nasional Bhd (Petronas) has completed the acquisition of the entire interest in FL Selenia, Europe's largest independent producer and marketer of branded automotive lubricants and specialist fluids, from Kohlberg Kravis Robert & Co LP.</em></p><p><em></em></p><p><em>According to Petronas, the acquisition brings another strong brand to the company's business and adds critical mass to its lubricants markets in Europe, together with strong original equipment manufacturing (OEM) relationships and world-class research and development capabilities.</em></p><p><em></em></p><p><em>Italy-based FL Selenia has operations across Europe, South America and the United States, producing high-end lubricants, transmission, anti-freeze and specialist fluids for automobiles, truck, agricultural tractors, earth-moving machinery and other industrial equipment.</em></p><p></p><p>But now there's talk that Tan Sri HM's contract will not be renewed. <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite3" alt=":(" title="Frown :(" loading="lazy" data-shortname=":(" /> If it comes to pass, of course it will be 'unrelated' to which F1 team was sponsored.</p></blockquote><p></p>
[QUOTE="Schwepps, post: 397860, member: 3592"] Yes agree, very proud of them. :top: Actually fully-synthetic oil is a very small portion of the market. The big mass market chunk is G-III oils, and Petronas now uses our own crude (Tapis?), to refine into G-III in Melaka SP2, to sell under the FL Selenia flag in Europe and RoW. And now, one news photo of Schumey with PETRONAS across his chest is worth a thousand print ads! These are the solid moves of a global Fortune 500 company, not 'for show only' smoke and mirrors, reaching round the head to touch the nose, etc. Petronas acquired well-known Italian blender Selenia for 1Bill Euros in 2007 and this was the news report: [I]Petroliam Nasional Bhd (Petronas) has completed the acquisition of the entire interest in FL Selenia, Europe's largest independent producer and marketer of branded automotive lubricants and specialist fluids, from Kohlberg Kravis Robert & Co LP. According to Petronas, the acquisition brings another strong brand to the company's business and adds critical mass to its lubricants markets in Europe, together with strong original equipment manufacturing (OEM) relationships and world-class research and development capabilities. Italy-based FL Selenia has operations across Europe, South America and the United States, producing high-end lubricants, transmission, anti-freeze and specialist fluids for automobiles, truck, agricultural tractors, earth-moving machinery and other industrial equipment.[/I] But now there's talk that Tan Sri HM's contract will not be renewed. :( If it comes to pass, of course it will be 'unrelated' to which F1 team was sponsored. [/QUOTE]
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