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<blockquote data-quote="KL2DC" data-source="post: 194505" data-attributes="member: 3452"><p>That's what I said, the Instructor Recruitment Drive is free of course. Its what they intend to do with the instructors...</p><p> </p><p>The HPDEs they will offer will not be free but they're subsidized by BMW. They charge less than the cost of tires, fuel, wear and tear, the instructor's time etc Its part of their marketing strategy (an awesome one at that!). Its what makes the marque and its what will set themselves apart from the competition in Malaysia.</p><p> </p><p>BMW's hosted many Ultimate Driving Experiences events here in the US which are free and very well run. Its sort of a sampler into BMW culture AND the performance center. I can say that the events played no part in my consideration of the E90 but I'd be lying. The marketing works! </p><p> </p><p>This is a great step for BMW enthusiasts and buyers in Malaysia.</p></blockquote><p></p>
[QUOTE="KL2DC, post: 194505, member: 3452"] That's what I said, the Instructor Recruitment Drive is free of course. Its what they intend to do with the instructors... The HPDEs they will offer will not be free but they're subsidized by BMW. They charge less than the cost of tires, fuel, wear and tear, the instructor's time etc Its part of their marketing strategy (an awesome one at that!). Its what makes the marque and its what will set themselves apart from the competition in Malaysia. BMW's hosted many Ultimate Driving Experiences events here in the US which are free and very well run. Its sort of a sampler into BMW culture AND the performance center. I can say that the events played no part in my consideration of the E90 but I'd be lying. The marketing works! This is a great step for BMW enthusiasts and buyers in Malaysia. [/QUOTE]
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