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The BMW Range
3 Series
F30, F34
How are all the 3 series doing?
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<blockquote data-quote="cnlew" data-source="post: 720430" data-attributes="member: 43767"><p>I think it is not the way BMW used to keep the prices down.</p><p>It is more like they want the loaded potential buyer to go for higher spec car which will earn them higher margin.</p><p>The lower spec basic range is purposely made to have kit deficiencies in order to lure the able buyer to buy the higher price range.</p><p></p><p>Imagine if 320i comes with all the kits such as HUD, larger LCD with nav, option for M suspension..etc.......a lot of people will just go for the 3 instead of the 5.</p><p></p><p>Thats my understanding anyway.</p></blockquote><p></p>
[QUOTE="cnlew, post: 720430, member: 43767"] I think it is not the way BMW used to keep the prices down. It is more like they want the loaded potential buyer to go for higher spec car which will earn them higher margin. The lower spec basic range is purposely made to have kit deficiencies in order to lure the able buyer to buy the higher price range. Imagine if 320i comes with all the kits such as HUD, larger LCD with nav, option for M suspension..etc.......a lot of people will just go for the 3 instead of the 5. Thats my understanding anyway. [/QUOTE]
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The BMW Range
3 Series
F30, F34
How are all the 3 series doing?
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