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Message: <blockquote data-quote="ALBundy" data-source="post: 191602" data-attributes="member: 15">Taken from Motortrader.com.my BMW 325i Sports + Coupe + Z4 MJanuary 22, 2007 03:05 PM    Author: <a href="mailto:chips@motortrader.com.my">Chips</a> When BMW Malaysia’s MD, Wolfgang Schlimme, fired up the local subsidiary of BMW AG, one of his promises was to broaden the range offered to Malaysian customers. He could see that BMW had not been selling in the sort of numbers it should have been doing (in terms of official sales, that is) because there were limited choices in the showrooms. Within a short time, he tripled the model offerings and even better, launched brand new models in Malaysia within a very short time after they went on sale in Germany. This was a great contrast to earlier years when it took a year or more for a new model to come to Malaysia and even longer for it to be locally assembled to bring its price down. Such a situation in the past meant that grey importers, who have no concerns about after-sales services nor ensuring that the cars are suitably specified for hotter and more humid tropical conditions, could do a good business.<img src="http://www.motortrader.com.my/NUS/articles/article_789/325i%20Sports%201.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /> That early promise by Mr Schlimme has been kept and today, the company is focused on constantly refreshing the line-up, a key marketing strategy of BMW. Offering new products - with tangible improvements, of course – is what keeps people interested in a brand and BMW’s marketeers have understood that all along. Also a much-studied strategy has been BMW’s clever use of engines to widen the variety; constant engineering-driven upgrades have maintained sales for most models over longer periods than many other rivals which typically see a decline towards the end of the product’s life-cycle. Sticking to this strategy, BMW Malaysia has added another variant to its locally-assembled 3-Series - the 325i Sports. Besides the impressive 2.5-litre 6-cylinder double-VANOS, VALVETRONIC engine which develops 160 kW/218 bhp, the 325i Sports also comes with a standard  ‘M’ Sports Package which includes the M Aerodynamics kit, 18-inch’ Star Spoke M Light Alloy Wheels with run-flat tyres, M Sports Suspension, and M Leather Steering Wheel.By packaging these extra accessories with the car, buyers can have the cost included in their H-P loan. If they were to buy the M Sports Package later on, they would have to come out with the entire cost in one lump sum and these original M parts from Germany are not cheap either!<img src="http://www.motortrader.com.my/NUS/articles/article_789/BMW%20325i%20Sports%205.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /><img src="http://www.motortrader.com.my/NUS/articles/article_789/BMW%20325i%20Sports%206.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />The highlight of the 325i Sports, however, is the BMW Navigation System Professional on the I-Drive platform, available for the first time in any sedan of this class. Announced earlier for the 5-Series and 7-Series, it is now also available for the 3-Series. “Last year, we continued to invest in our strategy that concentrated in providing choice and availability to our customers. This strategy led us to increase our investment with our partner Sime Darby in the local assembly of the 3-Series in three variants. This month, we raise the benchmark a notch higher with the new 325i Sports.” Mr Schlimme said.He added that in offering choice and availability, BMW also never wavered from its initiatives in continuing to import its other  models so that Malaysian customers can enjoy BMW’s full line-up. This is shown by BMW Malaysia also launching the new 3-Series Coupe and Z4 M Coupe together with the 325i Sports.The new 3-Series Coupe, available as 323i Coupe and 335i Coupe, is said to be ‘the embodiment of sportiness, performance with unmistakable elegance’. The more powerful 335i Coupe has a 3.0-litre 6-cylinder in-line engine with second generation direct injection (High Precision Injection) and another first in a 3-Series – a Twin Turbo.With its trademark M characteristics doubled with the elegance of a classic sports coupe which many consider ‘the most beautiful high performance sports coupe in the world’, the Z4 M Coupe, should turn heads on Malaysian roads with its design, fascinating sound and brilliant dynamic driving performance. <img src="http://www.motortrader.com.my/NUS/articles/article_789/3%20Series%20Coupe%201.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /><img src="http://www.motortrader.com.my/NUS/articles/article_789/BMW%20Z4%20M%20Coupe%202.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" />3-Series CoupeZ4 M CoupeLATEST PRICES (excluding insurance):BMW 325i Sports – RM306,800BMW 323i Coupe – RM338,000BMW 335i Coupe – RM468,000BMW Z4M Coupe – RM569,000</blockquote>

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