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Message: <blockquote data-quote="elwine30" data-source="post: 478755">BMW never shouts about their 0-100 km/h, their performance or how fast they can go. However, they do focus on Ultimate Driving Machine (back then) and Sheer Driving Pleasure. Someone shared with me that the philosophy of BMW from day 1 is to  make the car fun/enjoyable to drive and to own. How many car makes in the world can give the satisfaction of Joy of driving behind a wheel. It may not be the fastest car on the road, but it sure does put a smile to the driver whenever he drives.Not to forget, the BMW is not only a car that fun to drive but it looks sexy as well. They have created iconic models like E30, E21, E31, E24 and etc. Most of BMW models regardless of cycle time (aka generations) won many hearts of men, women, young, old and etc.</blockquote>