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BMW Drops UDM Slogan - Sad Day For All
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<blockquote data-quote="KL2DC" data-source="post: 160846" data-attributes="member: 3452"><p>GOOD NEWS EVERYONE!! This just in...</p><p> </p><p>After much furor and hoo-hah by BMW communities all over the globe, it seems the story in AdvertisingAge — the bible for the advertising industry — was just plain wrong. </p><p> </p><p>The new campaign is a positioning statement for the company and not meant as a slogan replacement for “The Ultimate Driving Machine.” </p><p> </p><p><a href="http://blogs.cars.com/kickingtires/2006/08/bmw_retains_ult.html" target="_blank">http://blogs.cars.com/kickingtires/2006/08/bmw_retains_ult.html</a></p><p> </p><p>I think BMW cracked under pressure or someone at the ad agency goofed up big time and said the wrong thing to the press...tsk tsk tsk</p></blockquote><p></p>
[QUOTE="KL2DC, post: 160846, member: 3452"] GOOD NEWS EVERYONE!! This just in... After much furor and hoo-hah by BMW communities all over the globe, it seems the story in AdvertisingAge — the bible for the advertising industry — was just plain wrong. The new campaign is a positioning statement for the company and not meant as a slogan replacement for “The Ultimate Driving Machine.” [URL="http://blogs.cars.com/kickingtires/2006/08/bmw_retains_ult.html"]http://blogs.cars.com/kickingtires/2006/08/bmw_retains_ult.html[/URL] I think BMW cracked under pressure or someone at the ad agency goofed up big time and said the wrong thing to the press...tsk tsk tsk [/QUOTE]
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BMW Drops UDM Slogan - Sad Day For All
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