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BMW Drops UDM Slogan - Sad Day For All
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<blockquote data-quote="KL2DC" data-source="post: 160830" data-attributes="member: 3452"><p>funfer_fahrer: Hoping its some marketing stunt to draw some attention back to the UDM tagline which has been used for the last 31 years. So far its causing a lot of stir with various BMW communities. Some say it'd stick some say it won't. Whatever the outcome, it worked...we're talking about it, aren't we. Those B@stards LOL ... its a conspiracy, I tell you. Also maybe they're doing some sort of corporate wheeling and dealing back home in germany...raising capital, issuing out more stocks...I dunno. Or maybe they'l start selling PCs next year or toasters or microwave ovens...heehee the Ultimate Dinner Machine. LOL</p><p> </p><p>BMW recently announced they are adopting a new philosophy in brand placement. I posted an excerpt of a recent WSJ article (in the 3 series thread somewhere)...in a nutshell, they're veering towards luxury over performance/sport. Also, new ads came out focusing on themselves as an innovative and independent company...never seen that before. So the jury is still out...</p></blockquote><p></p>
[QUOTE="KL2DC, post: 160830, member: 3452"] funfer_fahrer: Hoping its some marketing stunt to draw some attention back to the UDM tagline which has been used for the last 31 years. So far its causing a lot of stir with various BMW communities. Some say it'd stick some say it won't. Whatever the outcome, it worked...we're talking about it, aren't we. Those B@stards LOL ... its a conspiracy, I tell you. Also maybe they're doing some sort of corporate wheeling and dealing back home in germany...raising capital, issuing out more stocks...I dunno. Or maybe they'l start selling PCs next year or toasters or microwave ovens...heehee the Ultimate Dinner Machine. LOL BMW recently announced they are adopting a new philosophy in brand placement. I posted an excerpt of a recent WSJ article (in the 3 series thread somewhere)...in a nutshell, they're veering towards luxury over performance/sport. Also, new ads came out focusing on themselves as an innovative and independent company...never seen that before. So the jury is still out... [/QUOTE]
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