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BMW cars losing its exclusivity
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<blockquote data-quote="shanbala" data-source="post: 13341" data-attributes="member: 86"><p>Recent article in Monday's Asian Wall Street Journal:BMW AG to cut production,raise prices globally, especially in the U.S.It was an interesting read but the para that caught my attention:-" Like other premium German brands selling in the U.S.,BMW faces an increasing tough choice between trying to protect profitability and holding on to market share. In recent years, BMW has pushed aggressively to sell cars in the U.S., using discounts and easy leasing terms. Auto executives and analysts warn that BMW risk losing their most valuable asset - their exclusivity. Previously, BMW car buyers paid full price, attracted by the belief they are getting an exclusive product."Are BMW cars losing its exclusivity in Malaysia ?? I have been owing BMW cars since 1990 and I for one agree that its exclusivity has eroded over the last 5-10 years. rgds</p></blockquote><p></p>
[QUOTE="shanbala, post: 13341, member: 86"] Recent article in Monday's Asian Wall Street Journal:BMW AG to cut production,raise prices globally, especially in the U.S.It was an interesting read but the para that caught my attention:-" Like other premium German brands selling in the U.S.,BMW faces an increasing tough choice between trying to protect profitability and holding on to market share. In recent years, BMW has pushed aggressively to sell cars in the U.S., using discounts and easy leasing terms. Auto executives and analysts warn that BMW risk losing their most valuable asset - their exclusivity. Previously, BMW car buyers paid full price, attracted by the belief they are getting an exclusive product."Are BMW cars losing its exclusivity in Malaysia ?? I have been owing BMW cars since 1990 and I for one agree that its exclusivity has eroded over the last 5-10 years. rgds [/QUOTE]
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