What other brands does BMW own?

Discussion in 'Other BMW related models' started by TheFazz, Apr 26, 2005.

  1. TheFazz

    TheFazz Club Guest

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    When Bernd Pischetsrieder (then BMW CEO in the mid 90s) bought Rover, many wondered what on earth was he thinking? Rover was not really a healthy dog to start with. True enough, it soon transformed from a sad mutt into the English patient.But Peaches (I cannot spell his name without checking) is an Anglophile. Not content with Rover, he also bought Rolls Royce. At the time when VW and BMW were out bidding each other for the silver lady, Peaches demonstrated a stroke of genius by pushing VW to out bid itself and win the purchase of the company, but with BMW retaining the RR brand (thru its association with the RR Aircraft Engines company).Suddenly BMW was a company which owned several illustrious brands (aside from BMW, of course). It then owned, RR, MINI, Rover, MG, Land Rover amongst other nostalgic British brands. It went on to produce the Rover 75 - which I thought was a very nice, retro & very English car. Its collaboration with Land Rover produce the excellent current Range Rover. Then it produced the award winning MINI and the stupendous Silver Phantom.It looked like Peaches had the midas touch. But alas, the old dog cannot learn new tricks, and Rover could not become profitable and was burning a hole in BMW's pockets. Unlike DaimlerChrysler, BMW quickly realised the problem and quickly dumped Rover for a notional GBP10. Yes, just ten quids.Together with Rover went Peaches (who moved to VW) and Peaches then CEO rival Wolfgang Rietzle... who was quite the star of BMW, but left because the board appointed Prof Panken instead of Rietzle who looked very much like the obvious choice.Anyway, many a casualty was the result of BMW's Rover adventure. In selling off Rover (for 10 quid), BMW held on to the MINI brand and went on to sell MINI's like hot nasi lemaks. But strong brands like Land Rover went to Ford (another rival and a long time BMW predator). I though that was a sad sad move. BMW should have kept Land Rover (and Range Rover) and avoided from building the X5 and the X3. But who am I to say so?But my question now, is what brands does BMW still own? The article below somewhat confuses me... saying that MG and Rover (and other brands apparently) are still own by BMW, but leased to the current Rover owners. It even says that BMW bought RR from VW... which I am sure was not the case. BMW bought the RR brand from the RR-BMW aircraft engine JV (or was it Vickers).Lets list them out:1. BMW2. MINI3. Rolls Royce4. MG??? is this true?5. Rover??? is this true?6.7.8.9.http://www.pitpass.com/fes_php/pitpass_feature_item.phpIf true that BMW still owns the MG... what chances of BMW producing another blockbuster in the form of an MG roadster?? What about a direct Jaguar rival with Rover (but not built in England)?
     
  2. juggernaut

    juggernaut Club Guest

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    bmw only owns mini and rolls royce. they still own the "rights" to the rover brand, but that's different from actually owning rover. rover and mg are both bankrupt and soon will cease to exist. whoever wants to use the rover and mg brands, they will have to pay up to bmw 500 million pounds which pheonix holding owned them last time when it bought rover from bmw for 1 dollar. read the book "bmw & rover - a brand too far".

    bmw was right to sell land rover and range rover to ford. both are perennial quality disaster as you can see from jd powers annual survey..
     
  3. TheFazz

    TheFazz Club Guest

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    yes, I meant brands... not companies.

    in relation to Land Rover... although the product suffers from quality, the brand still carries strong brand catchet, which cannot be discounted.

    it was almost the same thing with Rover in the sense that BMW naively took a hands off approach in Rover management and as a consequence failed to rectify the inherent problems of the British automobile industry.
     
  4. Fuhrer

    Fuhrer Club Guest

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    MG or rover has already gone into liqudation
     
  5. eddiefiola

    eddiefiola Club Guest

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    Lets list them out:

    1. BMW
    2. MINI
    3. Rolls Royce
    4. MG??? is this true?
    5. Rover??? is this true?
    6. proton (asia's answer to bmw).....
    7.
    8.
    9.
     
  6. TheFazz

    TheFazz Club Guest

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    1. BMW
    2. MINI
    3. Rolls Royce
    4. MG??? is this true?
    5. Rover??? is this true?
    6. Triumph
    7. Riley
    8. iSetta???
    9.
     
  7. mizhan

    mizhan Official Member

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    10. Lingham
     
  8. kevster30

    kevster30 Club Guest

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    11. & sons .......... Haajhahahahhahjaa
     
  9. nazrie

    nazrie Club Guest

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    they took over KTM a while back.. the bike maker daaaa.. not the Keretapi Tanah Melayu ... :D
     
  10. TheFazz

    TheFazz Club Guest

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    KTM the austrian bike maker that makes the x-bow? i thought audi was in partnership with them? any links?
     
  11. nazrie

    nazrie Club Guest

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    my bad.. BMW actually bought over the Swedish bike maker Husqvarna aka Husky and not KTM .. read in a bike mag a while back..
     
  12. alpina b5

    alpina b5 Club Guest

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    bmw should buy volvo and opel
     
  13. rastamarley

    rastamarley Club Guest

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    nope its only abt BMW MINI and RR
     
  14. Sharronholloran

    Sharronholloran Club Guest

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    It's OPEL.Some brands may have had a less-than-sterling reputation, but I do not think this holds true any longer since pumps can likely be re-branded or manufactured by anyone and anywhere.
    ____________
    Contract Hire | Car Breakdown Cover
     
  15. Ecc0

    Ecc0 Associate Member

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    ..Range Rover using BMW powerplant..im not sure does that mean its taken over by BMW..
     
  16. TheFazz

    TheFazz Club Guest

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  17. _M_

    _M_ The Rusted Jackets

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  18. TheFazz

    TheFazz Club Guest

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