Dear All, Our favourite brand is celebrating its 100 years. BMW was founded on 7 March 1916 and in conjunction with thier 100th Year anniversary, we invite all BMW Owners to celebrate the occasion with us by sharing your most memorable moments with your BMW in the past. Campaign: Celebrating 100 Years of BMW. #myBMW100Years Website: www.mybmw100years.com Activity: MYBMW100Years social media photo contest. Audience: Opened to all BMW Owners, car and motorcycle (old or new). Duration: 5 February – 29 February 2016. Prize: 10 BMW Owners will win a trip to BMW Welt, Museum and BMW Group Plant in Munich to witness the rich heritage of BMW at its birthplace. To join: 1) visit www.mybmw100years.com 2) simply upload a creative picture of your most memorable time with your BMW onto the website provided above. 3) Accompany with a Title (50 characters max) and a short story (1,000 characters max) depicting the theme: Reflections of the past with your BMW. 4) Thereafter participants are to share the entry with friends and family to earn The winner announcement will be on 7 March 2016 via BMW Malaysia Facebook, Instagram and press release. Thank you for your support and loyalty to BMW.